A Bit About Me
I have worked in marketing for most of my professional life, cutting my teeth in creative roles (Copywriter, Content Producer, Digital Marketing Specialist) and working my way up to strategic roles (Product Marketing Manager, B2B Marketing Manager, Brand Leader). Versatile and a true team player, I bring a strategic mindset, tactical know-how, and customer empathy to all of my roles. I excel at driving internal collaboration and building relationships with customers, key opinion leaders, and subject matter experts.
Work Experience
January 2023 - December 2024
February 2021 - January 2023
January 2014 - October 2020
Brand Leader, US PDx, MI, Neurology - GE HealthCare
Key accomplishments: Market research, rebranding, repositioning and new messaging for Vizamyl. Launched the first ever patient-focused website for Alzheimer's and Parkinson's disease patients and caregivers.
B2B Marketing & Events Manager - Walker Advertising
Key accomplishments: Planned, managed, and executed over 27 trade show events, including the annual client event and new educational events for customer retention. Led the rebranding of all marketing and sales enablement collateral.
Portfolio Marketing Manager, Commercial Solutions - IQVIA
Key accomplishments: Promoted from a Digital Marketing Specialist role to a Portfolio Marketing Manager. Developed a wide range of new collateral for multichannel marketing and sales enablement for 4 verticals. Created a new launch plan for a new product. Aligned leadership across all 4 verticals to develop a unified Commercial Solutions story.